terri holley, ceo

Meet the CEO, Terri Holley

a somewhat interesting narrative/non-boring version of my bio

Celebrating 15 years as a digital media marketer – ( I predate Twitter – wow!)

It has been 15 years since I walked away from a steady job with the federal government.  The yearning to fully utilize my skills in marketing and technology was way too strong.  As a typical entrepreneurial-type, I took a risk and jumped.  At first, it was scary, but, wow, it’s been worth every minute! I’ve met some incredible people, worked on some amazing projects, and “going to work” every day has simply been a blast!

I vividly remember the very first day in my new home office. 

I was terrified.  Hanging out a shingle and hoping for clients is not for the faint of heart.  Fortunately, shortly after establishing my business in 2007, social media began to emerge as an inexpensive and easy way to reach millions of prospective clients.  The first social tool I used was a blog.  I just happened to hear a story about blogging on NPR and thought I would give it a try.  Then came Facebook, then Twitter, and then, thankfully, my business began to grow.  And during that time, I realized I had discovered something really powerful.  Ten years later, I’ve been fortunate enough to assist hundreds of business owners to leverage the power of digital media.  Pretty incredible!

Growing a few online brands takes skills.

Along with running the day-to-day operations of Holley Creative, I own and operate two online brands. Revolution Gray, a beauty brand that caters to women over 50 began in 2007 and successfully grew from a single blog post to a global multi-channel network currently supported by thousands of online enthusiasts. The website currently receives regular mentions from national media outlets such as USA Today, The Huffington Post, AARP After 50, and Daily Finance. Good Keto Finds is my newest brand that experienced a 1000% audience growth during the first month of launch.

I am a well-seasoned, wise, and tech-savvy gal.

I have an undergraduate degree from the University of Maryland at College Park (Go, TERPS!) and a graduate degree from The American University.  Like most folks around my age, today, my college degrees are worth nothing.  I spun out of “what others think I should be doing” to “what I was born to do” to start this business, and since then, I’ve led the exponential growth of three businesses.  How?

Learning how to cleverly, ingeniously, and strategically leverage digital media tools.

Over the last 15 years, there are have plenty of successes and challenges along the way.  I know what works and what doesn’t.  This saves my clients tons of time. Along with being an avid user of all the major social technologies, and an early adopter of just about every new tool that comes along, I am the producer and host of two podcasts, How to Rock Online Marketing Without Losing Your Cool and Social Media Voices, a long-running (retired) podcast that featured clients who were successful with growing their businesses by leveraging the social web. Many of the retired episodes can be heard on my current podcast.

I LOVE giving back. 

I am very passionate about giving back and helping others understand how to best use social technologies for the greater good.  My contributions include:

  • Writing for Women Grow Business, recognized by Forbes Magazine as one of the best marketing and social media blogs written by women.
  • Serving as a subject matter expert at local and national conferences to engage in a robust conversation about social media and interactive marketing.
  • Speaking at local events to discuss cyber civility and the use of social media among teens.

I have an evident track record of success.

Holley Creative and Revolution Gray are both successful due to the power of digital media marketing.  The principles I’ve used to grow my businesses are the same I use for my clients.  No loans. No grants. Just great marketing sense and the exceptional ability to leverage technology.

My collaborative partners rock.

It would be neat to say that I single-handedly handle all Holley Creative projects, but I don’t.  Holley Creative operates under the auspices of my fabulous collaborative partners, a talented, generous and smart group of graphic designers, developers, public relations pros, and branding specialists.  Autonomy coupled with collaboration lends itself to loving what we do and making our work that much better.  Check out two of my partners Tiffany Profet at By Masselyn and Susan Bishop at Unlocked Box.

Are you a startup, established business, entrepreneur, author, or mom and pop shop?  Are you looking for ways to organically build a community of enthusiasts around your brand, product or service?  The is an endless amount of opportunities at the intersection of marketing and technology. Let’s discover those opportunities together!

fun facts about me

I work hard and play hard

  • What I listen to during the day

    NPR, my favorite podcasts

  • Magazines you will find in my home

    Entrepreneur, The Economist, Time, Washingtonian

  • Favorite place to have fun

    New York City

  • Bed Time

    It used to be 2:00 AM but as I get older it’s more like 12:30 AM, 11:45 PM 10:00 PM.

  • Hobbies

    Tennis, gardening and geneology

  • My most fascinating family member

    My 91-year-old mother who “despised technology” but loved to text and FaceTime me (?) Miss you, mom! xo

  • Things that come easy to me

    Putting together things without directions, math, technology

  • Favorite quote

    “To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.” – Albert Einstein

  • Favorite question from daughter

    “Mom, how come you know so much about technology? Most old people don’t…”

  • Apps I cannot live without

    • Dropbox
    • Fantastical (for my calendar)
    • Evernote
    • Amazon
    • YouVersion
    • My weather apps – all 10 of them (I am known as the “weathergirl” by my Facebook friends) #obsession
  • Interesting tibit about me

    My father, a World War II veteran and lieutenant colonel  in the United States Air Force, was a meteorologist who worked at the National Oceanic Atmospheric Administration (NOAA) for many years.  He contributed to the development of the Saffir-Simpson scale (how we measure the strength of hurricanes) and participated in the naming of the Atlantic and Eastern North Pacific hurricanes.  He passed away in 1999 and I never got to ask him which names he submitted, but “Teresa” (my real first name) and “Terry” are both included in the naming conventions of the Atlantic and Eastern Pacific hurricanes.  Both names occur the same year, every sixth year.  The next go around is 2021.

What the best part of Holley Creative (my clients) say about my work…

“Terri is brilliant. I have had the good fortune to use her services and recommend her to my clients. I also was able to have her speak at a group I am in and the whole room really learned a lot from Terri. She is constantly learning and growing her already expert skills in the area of Social Media. I know when I send clients her way, they are in good hands and will be treated with respect and integrity.” 

Allison MoranAHM Solutions

“Terri’s forward-thinking and customer-oriented approach saves her clients time and money, allowing them to focus on delivering and distributing content for maximum impact and ROI.” 

Dr. Judy Lubin

“Terri Holley is fantastic to work with. I retained her to help develop and implement a social media strategy for my marketing consulting company. She was able to understand and recommend the best solutions for my business that helped me to achieve successful results.”

Wendy McAllisterEvolution Consulting

“Terri has done a brilliant job bringing my work into the 21st century. She has designed a social networking strategy that has already had a profound impact on helping me to become exponential in my work and efforts as an organizational health coach and consultant. She has a vast wealth of knowledge when it comes to using virtual venues to increase reach and impact. It is always a joy to work with someone with such high integrity, resourcefulness and creativity.” 

Suzanne HaleyIndependent Consultant

We work with Holley Creative on a regular basis. When something regarding a website needs to be accomplished, Holley Creative knows how and what to do.

Holley Creative not only addressed the problems encountered when our website was invaded with malicious code, but then proceeded to build a website that exceeded our needs and expectations. The team had great suggestions, identified the timeline from start to finish, and communicated with us all along the way. We always had a sense of the status of the project as it was progressing.

As a Outsourced CFO solution provider, we work with many organizations that not only require our services, but, are also in need of a wide variety of website services.

Holley Creative has become a trusted partner for KBS CFO and our clients.

Robin Thieme, KBS

Holley Creative just completed my new website.  Since I have been in business about 10 years, I have gone through many website projects for my company and client companies. This has been the easiest, most enjoyable process to a most satisfying result. Terri took my content in words and visualized a look and feel that truly creates the brand image I desired. Her team worked so efficiently requiring little time from me and absolutely no stress. They managed each detail and quickly accommodated any suggestions or changes. I am thrilled with the result and highly recommend Terri and her team at Holley Creative.

Jeanne RossommeCEO, Roadmap Marketing

Terri and her team did an amazing job building our company website.  She spent a lot of time in the beginning helping us think through the functionality we needed to have a successful eCommerce site. I believe that this initial work allowed us to have a great outcome when work began on the site. Terri’s attention to detail and her technical and design expertise helped us get the desired outcome. I am very pleased with the work product and the support that they offer.

Funlayo AlibiCEO, Shea Radiance

Terri Holley is a great social media coach/consultant that not only gives you the answer to your questions but also gives you something to think about in terms of what you should be doing next. She also knows how to build a marketing strategy that’s specifically tailored to your business.

Rodney MatthewsCEO, RGM Graphics

Terri is very professional and thorough and asks the right questions to be able to provide the appropriate products and services to meet her clients needs and goals. She has been instrumental is helping me to expand online the branding for my company, and in the past few months has been working with me to focus and raise my SEO exposure and ranking with successful results.

Carol WeilCEO, The Decorating Therapist

I was so fortunate to be introduced to Terri and her great team as I planned a re-branding effort which included an updated website. Terri is great at making an immediate connection. In no point in the process did I feel intimidated to ask a question or throw out an idea. She was so open to learning about my needs and ensuring the best way to make the ideas come to life. I trusted her immediately and knew she would create something wonderful that would add great value to my business. I am so happy with my new site and the level of service I received from Terri. Her expertise is second to none and I would recommend her to anyone looking to update or create an online presence that is beautiful, functional and leads to additional business!

Jennifer StanfordCEO, Emergent PS

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You can also give me a call anytime at 240.342.6411