Meet Terri

Where my work has been featured

I vividly remember the very first day of my journey as an entrepreneur.

It was July 20, 2006. I had just left a 20 year career in health promotion management. I remember the excitement and uncertainty of diving into the wild, wild west of the then-emerging world of digital marketing.

My work started with helping businesses leverage the power of blogging. This grew my passion for social media platforms—Facebook, TikTok, Instagram, and beyond—each one opening doors to help countless individuals and businesses tell their stories. From this passion emerged Holley Creative, a boutique digital marketing firm dedicated to crafting innovative strategies to help businesses grow their online presence. Today, I stand as a savvy, multi-hyphenate digital marketer and creative strategist who has collaborated with over 40 renowned brands, such as Arm & Hammer, Viviscal, Vitafusion, Silver Singles, RoC Skincare, and numerous others.

I’ve witnessed an amazing trajectory in digital marketing, having been part of its evolution from the early days of blogging through the rise of platforms like Facebook, Twitter, now X, Instagram, and beyond. Experiencing this journey firsthand allows me to draw valuable insights from the past and apply them strategically to the future. Throughout these 20 years, my finger has consistently been on the pulse of the industry, always keeping up with the latest trends and leveraging my experience to anticipate what’s next.

My two decades of experience has profoundly shape me.

Each project, challenge, and success has honed my skills and deepened my passion, uniquely positioning me as a seasoned digital marketer and creator who consistently delivers exceptional results.

I’m available for fractional work across digital marketing, creative strategy, UGC marketing, and social commerce projects, including social media, website design, and SEO.

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Fun facts about me

Magazines you will find in my home

Entrepreneur, The Economist, Washingtonian
My Happy Places

Martha's Vineyard and Miami Beach
Hobbies

Tennis, gardening, genealogy, NFT collecting
Most fascinating genealogical discoveries

Four distant cousins who are all now Facebook friends (one was unknowingly a client) and the gravesite of my great-great-grandparents who were born enslaved.
Things that come easy to me

Putting things together without directions, lateral thinking puzzles and math
My obsession

The weather - hurricanes, tornadoes, snowstorms, cold fronts, low/high pressures...don't ask. 😂
Favorite question from my daughter

"How do you know so much about technology? Most "old" people don't"🙄
My most fascinating family member

My mother who despised technology but loved to text and FaceTime me (miss you, mom ❤️)
Fun Fact

My father, a veteran of World War II and lieutenant colonel in the United States Air Force, was a meteorologist who worked at the National Oceanic Atmospheric Administration (NOAA) for many years. He contributed to the development of the Saffir-Simpson scale (which measures the strength of hurricanes) and participated in the naming of hurricanes in the Atlantic and Eastern North Pacific. In the naming conventions for the Atlantic and Eastern Pacific hurricanes, "Teresa" (my real first name) and "Terry" are both included. Unfortunately, he passed away in 1999 and I never got the chance to ask him which names he put forward. Every sixth year, both names occur. We'll see what happens in 2027.🌀