Is your content marketing crap?  I’m talking about this as well as the power of experiential marketing on this episode of my podcast.  Never heard of experiential marketing?  Listen to my interview with Wendy McAllister from the Evolution Consulting Group who will break down the basics of experiential marketing and explain what it is, how to use it and how to tie in social media to create powerful experiences for your prospects and customers.

Be sure to download this episode’s freebie here:

Beyond Buying: Engaging Your Audience in Your Personal and Business Brands

Links:

Wendy McAllister, Evolution Consulting Group

Content is Crap and Other Rules for Marketers

Ten Very Cool Examples of Experiential Marketing

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How adventurist are you when it comes to social media marketing?  Are you willing to experiment a little or does the fear of the unknown keep you frozen?  Listen to business owner, Funlayo Alabi, speak about her experience with social media adventurism and how it’s led to great discoveries and gold mines.  Find out what tools Funlayo is using to measure her efforts and the actionable insights she gathers each day.

Links:

Shea Radiance

The Science of Color in Autumn Leaves

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Got a website?  Great!  A website is king in online marketing.  Learn a few things your website visitors will never ask or tell you.  You can thank me later! 🙂  Getting ready to build or redesign a website? This is a must-listen episode.

Episode Bonus: The Ultimate Checklist for Building a New or Redesigned Website

Links mentioned in website:

Princeton University Begins a Website Redesign

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If you’re a busy business owner who has thought about outsourcing social media, this podcast is for you.  Listen to my discussion about what every business owner needs to know before they outsource social media marketing.  Social media marketing represents the voice of your business.  Protect your voice with these valuable tips!

Thinking about outsourcing social media or other business-related tasks? Download my episode freebie:  Terri’s Outsourcing Thinksheet  – Get the thinksheet right here to determine which tasks are appropriate to outsource and which ones you should keep in-house.

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This is such a great episode and you’ll definitely want to listen.  Aviva Golfarb is the owner of The Six O’clock Scramble, a wonderful business that helps busy families put dinner on the table (instead of scrambling around at five or six o’clock trying to figure it out).  Aviva has been featured on the Today Show and the Katie Couric show.  She has also been featured in The New York Times, The Washington Post, as well as Redbook and Real Simple magazines.  Having great success with building a huge audience around her business by leveraging Facebook, Twitter and Pinterest, Aviva is truly a social media maven.  Listen to Aviva discuss how she’s used social media to grow her business and remain top of mind among prospects and customers.

Links:

The Six O’Clock Scramble

Aviva Goldfarb

Aviva Goldfarb on the Today Show

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