Entries by Terri Holley

SO1 Episode 10: Experiential Marketing: Hacking the Customer Experience

Is your content marketing crap?  I’m talking about this as well as the power of experiential marketing on this episode of my podcast.  Never heard of experiential marketing?  Listen to my interview with Wendy McAllister from the Evolution Consulting Group who will break down the basics of experiential marketing and explain what it is, how […]

SO1 Episode 9: Setting Business Goals: Why Planning Falls Apart – What You Can Do About it NOW

Getting ready to set business goals for 2016?  Hold your horses!!  Be sure to listen to this episode of the podcast to learn about the common mistakes businesses make during goal setting and how you can avoid them this year.  My guest is Jeanne Rossomme, the owner of Roadmap Marketing.  It’s a terrific interview with great […]

SO1 Episode 8: Social Media Adventurism: Cool Lessons Learned

How adventurist are you when it comes to social media marketing?  Are you willing to experiment a little or does the fear of the unknown keep you frozen?  Listen to business owner, Funlayo Alabi, speak about her experience with social media adventurism and how it’s led to great discoveries and gold mines.  Find out what […]

SO1 Episode 7: Your Brand Platform: An Online Marketing Must-Have

Do you have a brand platform?  Do you know what one is?  If you’re marketing your business online, this is another must-listen episode.   Listen to business coach and brand builder Susan Bishop speak about the importance of having a brand platform in place for doing anything online including building a website and using social […]

SO1 Episode 6: Eight Things Your Website Visitors Will Never Ask or Tell You

Got a website?  Great!  A website is king in online marketing.  Learn a few things your website visitors will never ask or tell you.  You can thank me later! 🙂  Getting ready to build or redesign a website? This is a must-listen episode. Episode Bonus: The Ultimate Checklist for Building a New or Redesigned Website […]

SO1 Episode 5: Rising Like a Rock Star: Building a Target Audience That Takes Your Business to the Top

Do you want your business surrounded by an extremely enthusiastic and uber-engaged audience that gets overwhelmingly excited when they receive your email, read your Facebook status or view your pictures on Instagram?  In this episode you’ll learn how to have the Kim Kardashian effect by understanding the composition of a typical online audience, how a business reaches “rock […]

SO1 Episode 4: Outsourcing Social Media: What Every Business Owner Needs to Know

If you’re a busy business owner who has thought about outsourcing social media, this podcast is for you.  Listen to my discussion about what every business owner needs to know before they outsource social media marketing.  Social media marketing represents the voice of your business.  Protect your voice with these valuable tips! Thinking about outsourcing […]

SO1 Episode 3: The Content Makeover: Reaching More People By Creating Better Content

If you are finding it harder and harder to reach your target market online, add this episode to your must-listen to list.  My guest is Brent Leary, co-founder and partner at CRM Essentials.  Brent is a hidden gem.  Quite honestly, we don’t hear enough of his brilliance.   Listen to Brent talk about the enormous amount of […]

Five Things Cookie Dough Can Teach Us About Online Marketing

Welcome to my new feature that will showcase one of my favorite niche businesses and how they are rocking online marketing. Today’s niche business:  Cookie Do, the maker of gourmet edible, bakeable, customizable cookie dough. A quick side note – “Cookie Do” is spelled with a macron on top of the “O”, but my publishing platform doesn’t give me […]

SO1 Episode 2: Interview with Aviva Goldfarb

This is such a great episode and you’ll definitely want to listen.  Aviva Golfarb is the owner of The Six O’clock Scramble, a wonderful business that helps busy families put dinner on the table (instead of scrambling around at five or six o’clock trying to figure it out).  Aviva has been featured on the Today Show […]